Your logo is part of your brand recognition and how it makes a consumer feel.
| Some of the most iconic logos in history can be identified without one word shown on the image. A logo is a strong psychological connection to how a product/brand makes the person feel. Think of car brands and what your thoughts immediately are to a luxury brand versus a more economical brand. |
- 93 of the top 100 brands use a logo designed to be seen small.
- Most logos consist of two or less colors.
- Specific colors play a major role in a logos presentation because colors can create a specific response.
A logo can be the very first impression on a consumer about your product or service. Does it immediately tell you what it is? Will your consumer feel good sharing your brand on their own social media?
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